El Rio is one of the most innovative nonproofit health centers in the United States and exists as Pima County's only organization that accepts all patients who walk through their doors, regardless of finances. Needless to say, we were thrilled when we won the pitch for El Rio's website overhaul and redesign. Our team was ready to build the most comprehensive and inclusive healthcare website in Southern Arizona.

We understood that El Rio's website – if designed and built successfully – would be a website that one in 10 Tucsonians visited to receive medical care. Ready for the challenge, we donned our web scrubs and got to work diagnosing target audiences!